Joshua Baraka has tipped Ugandan artists to focus more on understanding how streaming works and to visit other countries to expand their musical knowledge and reach.
Most of the people in West Africa think I am Ghanaian.
Joshua Baraka
Despite a couple of visits to West Africa, Joshua Baraka is yet to perform there. He says he has only visited Nigeria “for work” but hopes to perform there in December.
“I’m yet to perform there, I’ve just been there for work because I haven’t yet got a good booking but I will go when it comes. I might go in December,” Baraka said in an interview.
He narrated his experience working with Nigerian producers and sharing the same recording space with Wizkid when he visited the country.
He dreams of being the biggest artist in the world. “Even bigger than Michael Jackson,” he says in a recent YouTube interview.
He tips fellow Ugandan artists to do more collaborations and to master the art of streaming if they aim for a better musical future.
You have to grow the audience. It’s up to you to define the direction of the growth of your audience. Then you keep promoting those different platforms. Each time I release music I share the likes from these streaming platforms and tell people to stream, that’s important. But you also need to understand streaming widely.
I’m still also locking in (into the West African market) but collaborations, media runs, and tours help to grow my fanbase there. Nigerians love me and they have accepted me. Actually most of the people in West Africa think I am Ghanaian. Ghanian blogs post me as “the new kid on the block” and Ugandans are always claiming me in the comments. They love me and I love them too.
Josh Ruby is an Editor with high interest and knowledge in the Ugandan entertainment space, an industry he has been actively part of since 2010. Leads to breaking stories are welcome! More by Josh Ruby
