The second edition of Bell ObaFest was a magical experience for Bell lovers and their crews, Guinness and football enthusiasts, Bebe Cool fans, Blu 3, Elijah Kitaka, Ssuna Ben, and more.
Uganda Breweries, through its flagship beer, Bell Lager, united these alike to raise a glass to beer and unveiled two new innovations: Bell Citrus, a zesty-flavoured beer, in a colourful display of fireworks and energetic dance performance, and a twist to Pilsner with the new Pilsner King to cater to adventurous consumers.
The festival grounds were adorned with floral setups, and cultural hues left many reminiscing about their unique cultural heritage and, of course, a new refreshing taste of Pilsner King.
The Bell Citrus Electric Avenue got everyone hands-on through artistic expressions like body art and crews sharing a jug of Bell Lager and some nyama choma at the Bell Lager arena.
A diverse Ugandan-based music lineup got revellers on their feet throughout the three days with performances from legendary stars like Bebe Cool, the Blu 3 trio, Maddox Ssematimba, Myko Ouma, Vinka, and sweet melodies of Elijah Kitaka alongside Double Black.
Kika Troupe and Aliddeki Brian spiced up the festival with a traditional twist to the performances, with an extensive line-up of some of Kampala’s deejays with an unexpected but interesting Ssuna Ben takeover on the last day.
Speaking during the festival, Lillian Kansiime the Bell Lager Brand Manager noted that as the official enjoyments beer, Bell Lager is aiming towards redefining enjoyments through its annual platform, Bell ObaFest by combining various cultural identifiers that unite us as Ugandans from the savoury foodstuffs to forms of expression like fashion and art and bringing our crews together to raise a toast to beer.
Amidst it all, revellers enjoyed their favourite beer brands at attractive offers, won exclusive brand goodies and had free access to drinking water at all points that reinforced spacing drinks with water to counter irresponsible drinking among revellers.
The festival additionally made a comeback with a sign language interpreter to cater to persons with disabilities and an extensive waste management arrangement that further amplified the brand’s sustainability agenda.
Josh Ruby is an Editor with high interest and knowledge in the Ugandan entertainment space, an industry he has been actively part of since 2010. Leads to breaking stories are welcome! More by Josh Ruby
