Thursday, June 13th,2024 – MTN MOMO, a leading mobile financial services provider, officially announced its strategic union with Blankets & Wine for the 2024 season.
The marriage promises to reinforce the 2024 season experience with innovative digital solutions and seamless financial transactions for the festival-goers.
“We are excited to partner with Blankets and Wine for their 2024 season,” said Marion Angom, Head of Legal, MTN MOMO. This ticketing solution exemplifies MTN MoMo’s commitment to innovation and customer-centric solutions, the introduction of this option underscores our dedication to providing valuable services to our customers.”
Renowned as East Africa’s premier music festival, Blankets & Wine which celebrates music, culture, and the arts will benefit from MTN MOMO’s cutting-edge mobile money services as attendees will look forward to a cashless experience, ensuring quick, and secure transactions for tickets, merchandise, food, and beverages.
The partnership further aims to elevate the overall event experience, providing convenience and accessibility for all.
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“We welcome MTN MoMo on board for this year’s Blankets & Wine festival. This collaboration is a significant step forward in enhancing the overall experience for our attendees in Uganda. At Blankets & Wine, we are committed to creating a seamless and enjoyable experience for everyone and partnering with MTN MoMo aligns perfectly with this mission”.
The event which is slated to happen on the 30th of June at Lugogo grounds will feature several performances from different acts including; Rachel Magola, A Pass, Eddy Kenzo, Kenya’s Nameless, Sandra K Busoga Princess, Africa’s Samthing Soweto, and Julius Sese.
This edition is going to be bigger and better with lots of fun activities, unique cultural showcases, and an array of food and beverage options. The more exciting news is that there are going to be two-stage events happening simultaneously. One of the stages is going to be a DJ Stage, and the second one is going to be a Live Music Stage which will keep revelers engaged and lively throughout the day since gates will open as early as midday.
Another enhancement to the festival experience is the return of the family zone with kids’ activities and minders, creating space for everyone in the family to attend and have a great time.
Highlights of the Partnership:
Seamless Transactions: Festival attendees can use MTN MOMO for all purchases, from ticketing to purchases on the ground at the festival, reducing wait times and enhancing security.
Exclusive Offers: MTN MOMO users will enjoy special discounts on tickets to Blankets & Wine throughout the 2024 season like this edition’s ticket on MoMo that is going for 100,000 UGX.
Interactive Experiences: Integration of MTN MOMO’s digital solutions will offer unique, interactive opportunities for engagement at Blankets and Wine events.
Support for Local Artists: The partnership will promote local talent, providing them with a platform to engage the audience by putting on a breathtaking performance.
MTN MoMo, with its innovative mobile money solutions, offers unparalleled convenience and security in financial transactions. By integrating MTN MoMo, we are making it easier than ever for our attendees to make cashless transactions, from purchasing tickets to buying food, and drinks, as well as crafts and fashion from the vendors on-site. This not only increases efficiency but also enhances safety, as attendees can enjoy the event without the need to carry physical cash,” explains Justine Mbugua, Head of Festivals, Blankets & Wine.
