Sophie Nantongo has joined the list of musicians voicing their concerns over the rise of explicit/less meaningful music in the industry.
According to Nantongo, while people may dance to these songs, they are often shocked by the lyrics.
She warned that audiences eventually grow tired of such content and move on, leaving the artist’s brand damaged beyond repair.
People will dance to such music, but they are also equally shocked at the same time. A time comes when they get tired of such songs and ignore you. And since the damage has already been done, there is nothing that can be done about it.
Sophie Nantongo
Despite acknowledging that music is now a business where artists will explore all avenues to succeed, she emphasized the long-term negative impact of explicit lyrics.
Nantongo also encouraged the youth to seek positive influences from social media, rather than focusing on the negatives.
Music is now a business and artists will do all the available things to thrive. However, I want to state that people are also always shocked at these lyrics despite dancing to them. Eventually, they will drop this music and your brand will slide down the drain. I also want to implore young people out there to learn positive things from social media. Stop faulting it for bad things because there are people there doing impactful stuff.
Sophie Nantongo
