Uganda Breweries launches ‘Laga Swagga’ promotion, offering cash prizes worth UGX 1 billion

Uganda Breweries Limited (UBL) has launched a nationwide consumer promotion dubbed “Laga Swagga” which will see over 400 loyal consumers redeem cash prizes worth 1 billion shillings for 12 weeks.

Loosely translated as “show off your style”, the Laga Swagga promotion will reward consumers through daily and weekly prizes up for grabs between July and September. 

To participate, consumers who purchase either Uganda Waragi Premium, Coconut and Lemon and Ginger, Bond 7, Gilbeys, or V&A must submit a special code under the cap via SMS to 6688 to win instant cash prizes.

With each submission, consumers are guaranteed entry into a weekly televised ruffle draw to stand a chance to win up to UGX 50 million. The Laga Swagga draw will run every Thursday evening on NBS, NTV, Bukedde TV, and Galaxy TV.

“As a customer-centric business, activities like these represent our dedication to fostering meaningful connections with our consumers across Uganda. Through Laga Swagga, we will give back to our consumers for their unwavering loyalty to our unrivaled brands. This campaign is also aligned with our purpose to celebrate life, every day, everywhere,” said Robert Nsibirwa, Marketing Manager Spirits at Uganda Breweries.

The campaign launch attracted the attendance of various distributors, consumers, and the media fraternity who got a chance to learn about the campaign mechanics witnessed by the first campaign rewards of UGX 1.5M to three lucky winners.

While handing over the first promotion cash prize, Robert Victor Nsibirwa, Marketing Manager Spirits at Uganda Breweries said Laga Swagga is positioned to reconnect with consumers throughout the country whilst benefitting various players within the UBL value chain, thus contributing to socio-economic growth.

We have onboarded Ernst and Young as our audit team toensure the campaign is run with the highest level of professionalism and protect the integrity of the process.

The campaign also includes benefits for distributors who will also stand a chance to be rewarded with stock worth UGX 1 million dependent on sales volumes.