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Talent manager Emma Carlos has unveiled his approach to managing artists, talking about his well-structured business model.
Carlos explains his financial strategy when investing in an artist. He is willing to invest up to Shs50 million initially.
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Once the artist starts generating revenue, Carlos first recovers his investment before moving into the standard revenue-sharing model.
He first recovers his initial investment and then goes into the standard management revenue share with the artist of 20% for brand development, 30% for the manager, and 50% for the artiste.
Addressing the topic of separations with artists, Carlos remarks that such occurrences are normal and part of the business dynamics.
He draws a reference to Swangz Avenue, one of Uganda’s leading record labels, which also experiences separations for various reasons.