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‘Love Scotch Affair’ campaign launches to celebrate whisky


On Wednesday 29th May 2023, Uganda Breweries announced the launch of the “Love Scotch Affair” with a media immersion. The celebration dedicated to all things Scotch whisky will span two months.

Starting Saturday 1st June, whisky enthusiasts across Uganda will have the opportunity to rediscover Scotch and learn the best ways to savor the beloved spirit.

The campaign was officially unveiled at a media launch event held at Molecule Lounge in Kololo, with select media personalities who were treated to an experience of what to expect at the Love Scotch activations. 

The journalists and media personalities were treated to an exclusive “Love Scotch” experience, where they enjoyed a comprehensive introduction to the entire Uganda Breweries Scotch whisky portfolio.

The event featured mini mentorship sessions on the art of savoring Scotch, the creation of signature cocktails, and insights into the unique attributes of Johnnie Walker, from blending to aging.

Also Read: Uganda Breweries launches ‘Love Scotch Affair’ to celebrate whisky enthusiasts

Christine Kyokunda, the Scotch & Reserve Brand Manager at UBL, highlighted the educational essence of the Love Scotch Affair. “This campaign is about unlearning and relearning everything we know about whisky. It’s about discovering new, fun, and exciting ways to enjoy our Scotch. I am thrilled to bring this experience to our consumers,” Kyokunda said.

“The ‘Love Scotch’ campaign will run from June 1 through to July, coming to life in some of Kampala’s most exclusive bars. We invite everyone to join us with their friends and family to experience whisky like never before,” Kyokunda added.

The “Love Scotch affair is inclusive of all whisky brands within the Uganda Breweries Limited (UBL) portfolio.

Single malt enthusiasts can look forward to The Singleton experience, while fans of the distinctive notes of Black & White whisky will also be catered for. It will also have J&B and VAT 69 included for all whisky lovers 

About Johnnie Walker

Johnnie Walker is the world’s number-one selling Scotch whisky brand, representing the idea of personal progress for the many people who enjoy it in more than 180 countries worldwide.

John Walker pioneered blending when he founded the business in 1820 and never looked back, growing it from a grocer’s own Scotch whisky into a stylish, global icon. It is that same forward-looking perspective that drives the brand and its consumers today.

Johnnie Walker’s range of award-winning whiskies includes Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label, and Johnnie Walker Blue Label.

Josh Ruby is an Editor with high interest and knowledge in the Ugandan entertainment space, an industry he has been actively part of since 2010. Leads to breaking stories are welcome!

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